| Wirtschaft & Rechtswissenschaft: Taylor & Francis Risk Management for IT Projects Risk Management for IT Projects In this book IT Management experts Ben Lientz and Lee Larssen show you how to identify and track the recurring issues leading to failure in IT projects and provide a proven, modern method for addressing them. By following the recommendations in this books ...
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| Wirtschaft & Rechtswissenschaft: Taylor & Francis Handbook of New Product Development Management Handbook of New Product Development Management Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents ...
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| Wirtschaft & Rechtswissenschaft: Taylor & Francis Marketing Fundamentals Marketing Fundamentals It is written specially for the Marketing Fundamentals module by the Senior Examiners. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help pr ...
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| Wirtschaft & Rechtswissenschaft: Taylor & francis; architectural press Marketing Green Building Services Marketing Green Building Services : Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expand ...
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| Wirtschaft & Rechtswissenschaft: Taylor & Francis The Marketing Book The Marketing Book Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. ...
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| Wirtschaft & Rechtswissenschaft: Taylor & Francis Strategic Integrated Marketing Communications Strategic Integrated Marketing Communications Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a ...
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| Wirtschaft & Rechtswissenschaft: Taylor & Francis Marketing Strategy Marketing Strategy The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions ...
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| Wirtschaft & Rechtswissenschaft: Taylor & francis; made simple Law Made Simple Law Made Simple 12th edition of an already popular title. Clear and concise structure. ...
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| Wirtschaft & Rechtswissenschaft: Taylor & Francis; Routledge Financial Economics Financial Economics The book provides an excellent introduction to the basic classical finance model where financial assests are a veil over the real economy. ...
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| Wirtschaft & Rechtswissenschaft: Taylor & Francis; Routledge The Moral Leader The Moral Leader In this groundbreaking text Sucher recreates the Harvard course The Moral Leader for every student of leadership and ethics. She guides the student reader through the theories of moral leadership as well as enabling a unique journey of discovery. ...
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| Wirtschaft & Rechtswissenschaft: Taylor & Francis; Routledge Global Leadership Global Leadership This key book provides a multidisciplinary, integrative, current and comprehensive discussion of the dimensions, issues, leading-edge approaches and continuing challenges faced in defining, measuring and developing global leadership. ...
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| Wirtschaft & Rechtswissenschaft: Taylor & Francis; Routledge Outsourcing and Human Resource Management Outsourcing and Human Resource Management Examining the role of outsourcing in Japan, Europe and the United States, this book takes a broad standpoint on this important practice in contemporary business ...
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