| Wirtschaft & Rechtswissenschaft: Palgrave Macmillan Behavioural and Experimental Economics Behavioural and Experimental Economics Specially selected from The New Palgrave Dictionary of Economics 2nd edition, each article within this compendium covers the fundamental themes within the discipline and is written by a leading practitioner in the field. A handy reference tool. ...
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| Wirtschaft & Rechtswissenschaft: Palgrave Macmillan Macroeconometrics and Time Series Analysis Macroeconometrics and Time Series Analysis Specially selected from The New Palgrave Dictionary of Economics 2nd edition, each article within this compendium covers the fundamental themes within the discipline and is written by a leading practitioner in the field. A handy reference tool. ...
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| Wirtschaft & Rechtswissenschaft: Palgrave Macmillan Microeconometrics Microeconometrics Following the recent publication of the award winning and much acclaimed "The New Palgrave Dictionary of Economics," second edition which brings together Nobel Prize winners and the brightest young scholars to survey the discipline, we are pleased to annou ...
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| Wirtschaft & Rechtswissenschaft: Palgrave Macmillan Identifying Hidden Needs Identifying Hidden Needs Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical ap ...
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| Wirtschaft & Rechtswissenschaft: Palgrave Macmillan The Cost of Capital The Cost of Capital In this book, the relationship between risk, return and the cost of capital is contextualized by relating it to the needs of investors and borrowers, the historical evidence, and theories of choice and behavior. The text spans financial theory, its empiric ...
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| Wirtschaft & Rechtswissenschaft: Palgrave Macmillan Business Strategy Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research ...
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| Wirtschaft & Rechtswissenschaft: Palgrave Macmillan Bad Apples Bad Apples Examines the problems companies might face with negative and destructive employees, and shows how to resolve these issues and work towards a positive outcome. ...
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| Wirtschaft & Rechtswissenschaft: Palgrave Macmillan Next Generation Talent Management Next Generation Talent Management Looks at all the ways firms are confronting critical issues such as attraction, development and retention when new generations are coming into companies during a time of economic turmoil. ...
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| Wirtschaft & Rechtswissenschaft: Palgrave Macmillan The New Rules of Retail The New Rules of Retail The authors provide a unique and essential view of the future of the retail industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and t ...
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| Wirtschaft & Rechtswissenschaft: Palgrave Macmillan Core EU Legislation 2010/2011 Core EU Legislation 2010/2011 An expert selection of EU legislation for use as a reference by undergraduates undertaking compulsory courses in EU law. ...
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| Wirtschaft & Rechtswissenschaft: Palgrave Macmillan Ethics, Law and Military Operations Ethics, Law and Military Operations While there are many legal textbooks on the laws of armed conflict and academic works on ethical issues in international relations, this is the first text on the relevance of legal and normative issues in military practice. It covers the entire spectrum of ...
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| Wirtschaft & Rechtswissenschaft: Palgrave Macmillan Customer Experience Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that busin ...
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